Beth Kennedy has witnessed this phenomenon in her workplace first-hand. Gen Zers are assertive when it comes to establishing work-life boundaries and upholding ethical standards, says the 32-year-old, who runs a marketing agency in New York City, and employs younger workers. They’re “thoughtful, compassionate and hardworking”, she explains, and they’ll call out policies and behaviours they disagree with. While millennials “were taught, and believed, that you needed to be always available for work, Gen Zers don"t subscribe to that”.