In the case of Alley and others, bounce-back culture is often reflected back to them even by close family members, who emphasised Alley’s weight throughout her pregnancy. “No-one should feel like they have to bounce back so quickly after having a baby. I know that I went too hard to fast,” she says. “I think that if I had had a more supportive community, or a community at all, in general, who told me ‘Hey, everything’s going to be fine’ – I think I would have been a better mother, sooner.”