It has been the triumph of entertainment franchises to notice that meta-reference and meta-narrative can be commodified. For Meta is not the only company expanding into the metaverse – the same is true for companies like Disney, which owns universes like Star Wars, Marvel and others, into which, as metaverses, they will undoubtedly be inviting their audiences not just as spectators but as participants. (Incidentally, New York Comic Con now offers virtual attendance billed as "Metaverse Membership".)